Research Provider you can trust
TODAY and TOMORROW!
Service Features
  • 275 words per page
  • Font: 12 point Courier New
  • Double line spacing
  • Free unlimited paper revisions
  • Free bibliography
  • Any citation style
  • No delivery charges
  • SMS alert on paper done
  • No plagiarism
  • Direct paper download
  • Original and creative work
  • Researched any subject
  • 24/7 customer support

The use of the marketing concept as guiding philosophy for an organisation.

Title: The use of the marketing concept as guiding philosophy for an organisation.
Category: /Business & Economy/Global Economy
Details: Words: 1796 | Pages: 7 (approximately 235 words/page)
The use of the marketing concept as guiding philosophy for an organisation.
Marketing has become more important for the organization management in recent decades. Most successful companies carry out marketing-oriented strategy such as Coca-cola, Dell and P&G. With the development of the globalization, marketing is not an unfamiliar term to many Chinese companies. Shanghai GM, the largest joint-venture company in china, adopts the marketing concept as guiding philosophy to cope with the knee competition. Shanghai GM, established in 1997, not only introduces the advanced product, manufacture …showed first 75 words of 1796 total…
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
…showed last 75 words of 1796 total…Consumer Behavior, Harlow, Longman. Gummesson,E.(1999) Total Relationship Marketing, Oxford, Butterworth-Heine. Hanson,w.(2000) Principles of Internet Marketing, Cincinnati, South-Western College. Kotler,P.(2000) Marketing Management, Upper Saddle River, N.J., Prentice-Hall Lancaster,G. and Massingham,L.(1993) Essentials of Marketing, Berkshire, McGraw-Hill. Levitt,T. (1960) "Marketing Myopia," Harvard Business Review, July-August Stanley,T.L.(1998) "Brand Builders: Bio-Genetics at A&E," Brandweek, April 6, pp. 22-23 http://www.sohu.com http://www.cnnic.net.cn http://www.shanghaigm.com

Need a custom written paper?