Part 1．CASE V. L. V.L. is a chain of men's retail clothing stores located throughout the province of Quebec, Canada. Two years ago, the company introduced new incentive system for both store managers and sales employees. Part 2．REINFORCEMENT THEORY Reinforcement theory concentrates on the environment and its consequences on an individual instead of needs or why people make choices.(Harris, Chris, Kleiner, Brian H 1993)Reinforces include positive, negative, extinction or punishment. 1.&…showed first 75 words of 1780 total…

…showed last 75 words of 1780 total…plan's purpose, what is the challenge, how to represent camaraderie, what is their responsibility and growth. It can tell the store managers how to show their leadership. BIBLIOGRAPHY Management Research News. Patrington: 1993. Vol.16,Iss.9,10;pg.1,5 Study Guide to accompany management. Pamela Mathews,P157-159 http://www.cba.uri.edu/Scholl/Notes/Motivation_Expectancy.html Richard W. Scholl, Professor of Management, University of Rhode Island Revised: October 12, 2002 http://www.teambuildinginc.com/article_teammotivation.htm. Peter Grazier.