3. - How did Kodak change its strategy to respond to the opportunities and threats in the photographic imaging market? In the beginning the strategy followed by Kodak due to a new and a big market of the recording imaging in paper "the photography" was: mass production to lower production costs; maintaining the lead in technological development; extensive product advertising; and the development of a multinational business to exploit the world market. Along many years the …showed first 75 words of 735 total…

…showed last 75 words of 735 total…goal of a firm should be to satisfy consumer needs. As an example of scorning what the consumer needs we can point out the two markets that have had the opportunity to enter (instant cameras and xerography) but hadn't, because the company considered these markets did not have future. If marketing isn't taken into account is easy for other enterprises reach markets that were expected expansions of the photography trade (35mm cameras and video recorders).