Abstract Bausch & Lomb presented PureVision® a year ago in Hong Kong. Due to some reasons, the product was not promoted when it was first launched. The sale of this product is unsatisfactory, and the management would like to boost the sale by kicking off a PR campaign. This PR campaign is planned by linking the 'planning model' and 'evaluation model', and also according to different research methods and conceptual theories learnt from …showed first 75 words of 2952 total…

…showed last 75 words of 2952 total…NY: Addison-Wesley IPRA Gold Paper (1994). Public relations evaluation and professional accountablility, pp 18-19 Synnott, G. (2002) Communication theory. In Tymson, C. & Lazar, P. (2002) The new Australian and New Zealand Public Relations Manual. Chatswood, Australia: Millenuum Books, pp 1-19 Grunig, J. (Ed.) (1992) Excellence in public relations and communication management, Hillsdale, NJ: Lawrence Erlbaum Associates. Chapter 6, pp.117-157 McElreath, M. (!997) Managing systematic and ethical public relations campaigns. (2nd ed.) Dubuque, IO:Brown & benchmark. Chapter 8, pp 284-293