table of content: What is public relation, managers and specialists, elements of public relation, research management and evaluation, the target audience, crisis management. This research was required by the instructor to be done through internet sites without using books. The sites that were viewed and used are noted down if more information were needed about th subject. Good amount of work was put to complete th research. I hope it will attract your attention. Thank …showed first 75 words of 11738 total…

…showed last 75 words of 11738 total…being communicated and to whom. 2.<Tab/>Measuring Impact: Determining if the messages are having the desired effect, if they are being believed, and if they're swaying public opinion. 3.<Tab/>Measuring Outcomes: In the long run, did the crisis impact your reputation, customers' intent to purchase? Employee turnover? Shareholder confidence? Which type of measurement you select should be driven by your internal needs for better decision making tools.