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AMWAY: An argument on how the strategic capability of this organisation could further be developed

Title: AMWAY: An argument on how the strategic capability of this organisation could further be developed
Category: /Business & Economy/Management
Details: Words: 2461 | Pages: 9 (approximately 235 words/page)
AMWAY: An argument on how the strategic capability of this organisation could further be developed
Introduction/Company background According to the official Amway website at www.amway.com, Amway is one of the world's largest direct marketing companies. Founded by Rich De Vos and Jay Van Andels in Michigan in 1959, Amway's sales were more than half a million US dollars during its first year of business. In 1980, the company had its first billion dollar year of estimated retail. In the United States, there are more than 450 Home Care, Home Living, …showed first 75 words of 2461 total…
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…showed last 75 words of 2461 total…of Marketing & Advertising, New York: John Wiley and Sons Smith, R, Multilevel Marketing, 1995, Michigan: Baker Book House Stanton, Buskirk, Spiro, Balderstone and Power, 1999, Management of a Sales Force, Sydney: Irwin/McGraw Hill The Official Amway Website www.amway.com Weitz, Castleberry & Tanner, 1998 Selling -Building Partnerships, Boston: Irwin/McGraw Hill Wideman, M. 1987, 'The framework: Part 1 the rationale', Project Management Body of Knowledge, Project Management Xandel, D. 2002 The Selling Revolution, Oxford: Blackwell Publications

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