Merger Madness How can multi-million dollar companies make themselves larger than they already are? Simple, they merge with another giant to make a super giant. Sounds easy, but it doesn't always work out profitable. January 2000 was the month of one of the biggest mergers between two large-scale media companies, America Online and Time Warner. Was a merger the best move for Steve Case of AOL and Gerald Levin of Time Warner? Or will it fail …showed first 75 words of 815 total…

…showed last 75 words of 815 total…mergers. This will increase satisfaction among subscribers. So in my opinion, Case made the smart move buying Time Warner. It may have consolidated the media into a larger, more powerful company, but in the end I believe it will benefit the AOL Time Warner subscribers. Works Cited AOL Time Warner. 4 Mar. 2002 Folkerts, Jean, and Stephen Lacy. The Media In Your Life, An Introduction to Mass Communication. 1998. 2nd ed. Boston: Allyn and Bacon, 2001. RDS Suite. 5 Mar. 2002