1.What is Advertising "Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media." Richard F. Taflinger Advertising: - The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media. Propaganda- "The systematic propagation of a doctrine or cause or of information reflecting the views and interests of …showed first 75 words of 3172 total…

…showed last 75 words of 3172 total…light. Stories are told in a heart beat. Messages are delivered with a new language of iconography. Conceptually, messages must be more applicable to the consumer than to the product. Audiences must learn new ways of reading, new ways of interpreting social icons and imagery to adapt to the new advertising. While cultural sensitivity is a cornerstone of marketing and advertising in a multicultural environment; Consumption is done to show other people who we are