1.0 Introduction A leading Australian retailer i.e. ABC Café is seeking international expansion into a developing country. Therefore, in order to make such decision, a depth environmental analysis of the developing country i.e. Japan is required. 1.1 Purpose The purpose of this report is to analyse and recommend whether Japan is applicable for a leading Australian retailer i.e. ABC Café to expand their market there. 1.2 Scope <…showed first 75 words of 2754 total…

…showed last 75 words of 2754 total…relatively stable political environment, so there would be less concern for ABC Café to do the business in Japan. 4.0 Conclusion After analysing the four environments of Japan, it can be conclude that ABC Café has the opportunities and also the threats for seeking international expansion into Japan. Thus, it is recommended that Japan is an excellent new market for the ABC Café to expand their business.