In today's world of advertisement ads for similar products are directed at different groups of people, depending on which magazine you find them in. For instance if were to look in ESPN magazine for example those ads would be aimed more towards men and teenage boys. If you were to look in Cosmopolitan magazine those ads would be aimed towards women. When manufacturers come up with different ads for different groups of people it allows …showed first 75 words of 1101 total…

…showed last 75 words of 1101 total…weekends, and the other towards a group that might like to go out to clubs and bars on the weekends to have a good time. These are only two ads in today's world of advertisement that are for similar products that are directed at different groups of people. There are many of these ads for all kinds of products not just alcohol, that have use the same aspects to appeal to different groups of people.