Table Of Contents EXECUTIVE SUMMARY ABOUT COMPANY<Tab/>1 MARKETING & WEB PRESENCE<Tab/>6 SWOT ANALYSIS<Tab/>14 TECHNOLOGY<Tab/>18 INTERNATIONAL, LEGAL, & ETHICAL ISSUES<Tab/>25 CONCLUSION<Tab/>31 EXECUTIVE SUMMARY This project investigates the web based business of a well known Canadian based retailer, Futureshop.com. The main objective of the …showed first 75 words of 6918 total…

…showed last 75 words of 6918 total…international potential customers. -<Tab/>Have more languages on the site to meet these demands. -<Tab/>Incorporate interactive messaging system to have a more effective eCRM -<Tab/>Allow segmentation by customer type to more effectively meet customer demand when visiting the site. -<Tab/>Give student discounts to motivate students to be better equipped and buy more.