Bull is a large company that works to meet organizations IT requirements. They deliver technology to companies but also make it affordable. They design and implement IT systems. Bull has several sales processes that it follows when they are trying to make a sale. These are: Prospecting This is where the sales person locates and qualifies the prospect. At Bull they will identify a niche in a specialist market. For example, healthcare. They will see …showed first 75 words of 678 total…

…showed last 75 words of 678 total…further sales for Bull. Bull follows these 10 points when making their sale. This ensures that they will get lots of new customers whilst also keeping their existing customers. They try to build long term relationships with the people they serve and treat all their customers as individuals. When presenting to new customers Bull always makes sure that they assess the customers needs to see what they are wanting from their products before giving a presentation.