Ben & Jerry's Case Analysis Give the history of the company in the case. In this history you should discuss how the company came into the situation presented in the case. In 1977, two friends, Ben Cohen and Jerry Greenfield, decided they were tired of working for someone else and wanted to start their own business. They took a five dollar correspondence course on ice-cream making, rented an abandoned gas in Burlington, Vermont, and started …showed first 75 words of 3524 total…

…showed last 75 words of 3524 total…from http://www.benjerry.com/our_company/research_library/fin/0000768384-97-000005.html. "Ben and Jerry's Homemade Ice Cream: Keeping the Mission Alive," Harvard Business School Case 392-025 "Core Competence of the Corporation". by C.K. Prahalad and Gary Hamel. The Harvard Business Review May-June 1990. (Available as a Reprint.) McKell, Lynn. Ed. "Ben & Jerry's Homemade, Inc." December 3, 2002. Retrieved on November 4, 2004 from http://marriottschool.byu.edu/teacher/ISYS201/Packet/ben&jerrys.doc.