CREATIVE GOURMET <Tab/>This paper will introduce the business plan for Creative Gourmet, a full time, start-up catering business run by University of Phoenix students. It will outline the following: Company objectives, analysis and planning premises, alternate courses of action, and evaluation of alternatives. Creative Gourmet is a catering company that will service the Whittier market. Creative Gourmet offers creative, colorful and unusual food options for all types of events. Analysis &…showed first 75 words of 1509 total…

…showed last 75 words of 1509 total…wise to, and by continuing to build brand awareness which will drive customers to increase their usage of Creative Gourmet as well as to be vocal to their friends about the positive experiences they had. The keys to success will be to generate repeat business, increase transaction amount per person, and to knock the socks off customers with impressive food quality and taste. Reference Dessler, Gary, (2002). Management: Theory, Practice, and Application. Upper Saddle River, NJ