Canadian Tire Corporation. & Global Expansion CASE STUDY (SWOT ANALYSIS) Problem / Issue The Canadian Tire Corporation (CTC) lost nearly 300 million dollars on a geographic expansion strategy that failed. Poor market research, compounded by the resultant management decisions of an overoptimistic CEO led to the termination of his employment and CTC to a substantial loss. A new CEO has been appointed to incubate new strategies to build on their previous successes and to put the company …showed first 75 words of 1568 total…

…showed last 75 words of 1568 total…customer service. VII.Financial controls must be implemented immediately and reflect the changes in strategies as CTC bounces back. Planning the finances through the short, intermediate, and long-range plans will benefit the company and overall success in future revenue-generating ventures. Canadian Tire has a proven history of success. With proper management who defines clear objectives, tightens control, and implements an array of detailed, timed plans it can continue being a profitable, competitive, and thriving company.