1.0 Introduction Wal-Mart is a retailing company founded by Sam Walton and his brother in 1962 (Deresky, 2006). With its first store in Arkansas (Deresky, 2006), focusing "... on the small-town backwaters of America" (Slater, 2003, p.5), Wal-Mart has now grown into a billion-dollar international enterprise (Slater, 2003). However, being successful in the Mexican, Canadian, Argentinean and Brazilian markets (Deresky, 2006) did not help Wal-Mart's venture into the German market. Since their initial entry in 1997 through the acquisition of two other German hypermarkets, …showed first 75 words of 3494 total…

…showed last 75 words of 3494 total…The McGraw-Hill Companies, Inc., Boston. Deresky, H. (2006), International Management: Managing Across Borders and Cultures, (5th edn.), Pearson Prentice Hall, New Jersey. Eunson, B. (2005), Communicating in the 21st Century, John Wiley & Sons Australia, Ltd., Brisbane. Slater, R. (2003), The Wal-Mart Triumph: Inside the World's #1 Company, Penguin Group, New York. The Central Intelligence Agency, The World Factbook - Hungary, <http://www.cia.gov/cia/publications/factbook/geos/hu.html>, 20 September 2005, accessed 12 October 2005.