Case of "Sutera Liner"
Title: Case of "Sutera Liner"
Category: /Business & Economy/Management
Details: Words: 3163 | Pages: 12 (approximately 235 words/page)
Case of "Sutera Liner"
Category: /Business & Economy/Management
Details: Words: 3163 | Pages: 12 (approximately 235 words/page)
BACKGROUND
Sutera Liner was registered on 22nd April 1998 and its core business is provision of express bus services. The business started in 1996 when Abd Rahim Mohamed (Hj Rahim) acquired a dormant bus company, Tembah Sdn. Bhd. Tembah was formed way back in 1981 and was issued with licences to operate on the Kuala Lumpur-Kota Bharu route, however the company operated only for a short period and subsequently ceased activities. Hj. Rahim's rationale for buying Tembah is
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bus' air conditioners.
·<Tab/>Presently Cekap is effectively controlled by several key persons thus it is not overly reliant on any single director. In addition the involvement of 2nd generation management members such as Mohamad Yani and Azmi Abdul Latif added depth and fresh input to the existing veteran-led management team. In the same breath they also provide some form of management continuity thus mitigating against succession risks.