EXECUTIVE SUMMARY EXECUTIVE SUMMARY Cheese consumption has dramatically increased in the past 30 years. Consumers are willing to try new varieties of cheese and pay a premium for them. According to recent research from Dairy Management Inc., 74 percent of consumers love the taste of cheese and 78 percent say they want to try new and different varieties. Although Cheddar and Mozzarella continue to be the two most largely consumed cheeses, it is the specialty cheeses that are …showed first 75 words of 4165 total…

…showed last 75 words of 4165 total…that consumers are hard put to find a wide selection from which to choose. Within a 10-mile radius of the shop location there are at least 35,000 households in this income category. These households will constitute our primary customer base. Caterers and foodservice providers generally need a single, convenient place from which they can purchase wholesale gourmet cheese products on demand. The Bureau of the Census (2001) County Business Patterns for Alabama lists 83 practicing caterers in Alabama.