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…showed last 75 words of 5018 total…by meeting the rivalry head-on or differentiating the product away from them. The map has helped to show how far away competition is and where the weaknesses lie in each product, letting us understand the jobs needs to improve the product. It has also indicated whether the product is adequately different in terms of the price and how exciting the product is and whether market niches exist that the product could be adapted to fill.