The soft-drink battleground has now turned toward new overseas markets. While once the United States, Australia, Japan, and Western Europe were the dominant soft-drink markets, the growth has slowed down dramatically, but they are still important markets for Coca-Cola and Pepsi. However, Eastern Europe, Mexico, China, Saudi Arabia, and India have become the new "hot spots." Both Coca-Cola and Pepsi are forming joint bottling ventures in these nations and in other areas where they see …showed first 75 words of 3200 total…

…showed last 75 words of 3200 total…Murphy, Helen. "Cola war erupts in Mexico", Corporate Finance, May 1993, pp. 6-7. Quelch, John A., Erich Joachimsthaler, and Jose Luis Nueno, "After the Wall: Marketing Guidelines for Eastern Europe", Sloan Management Review, Winter 1991, pp. 82-93. "Selling in Russia: The march on Moscow", The Economist, March 10, 1995, pp. 65-66. Stevens, Clifford. "Soft drink wars: Pepsi vs Coke", Central European, July/August 1993, pp. 29- 35. Winters, Patricia and Scott Hume. "Pepsi, Coke: Art of deal-making", Advertising Age, February 19, 1990, p. 45.