1.0 Executive Summary The technology sector is extremely fast paced and only businesses who can adapt to rapid changes in the market can survive. Technology is constantly evolving, forcing companies to come up with more innovative products. The customers are well informed about the market and very demanding. They can easily switch from one company to any of its numerous competitors. The competition is very tough with more companies moving into this sector. The laws and …showed first 75 words of 5524 total…

…showed last 75 words of 5524 total…has been a big contribution to many companies going out of business or loosing all their market share to eco-friendly companies. Technological factors- In the communications market this is probably the most important external factor in affecting a companies development of their marketing strategy as they must always keep up to date with every change within the market if they are to be successful and hold on to their market share ad hopefully gain more.