Introduction A branding program should be designed to differentiate your cow from all the other cattle on the range, even if all the cattle on the range look pretty much alike. Al Ries The essence of successful branding is when the brand delivers consistently, a clearly defined, appealing offering that sets it apart from its competitors. Branding does not work in isolation, and is not just related to the development of a name, logo, company …showed first 75 words of 2504 total…

…showed last 75 words of 2504 total…amp;gt; "Special Applications", Kevin Lane Keller, Strategic Brand management, pg- 737-740 ·<Tab/>Branding Industrial Products, Kevin Lane Keller and Frederick E. Webster Jr. ·<Tab/>Management, IIFT "Can Anything be branded?" Kevin Lane Keller, Strategic Brand management, pg-13-15 ·<Tab/>www.intel.com ·<Tab/>www.blonet.com