CONFORMITY SOCIAL INFLUENCE We all have a strong sense of wanting to be like (and to be liked by) other people, and to do what we are told. These issues all relate to social influence which "involves the exercise of social power, by a person or group to change the attitudes or behavior of others in a particular direction" (FRANZOI 1996) 2 common kinds of social power are<Tab/><Tab/&…showed first 75 words of 1132 total…

…showed last 75 words of 1132 total…them they would comply. ADORNO et al (1950) produced evidence that some individuals are more likely to conform as a result of their parenting. Although men & women are more likely to conform when the task is unfamiliar. Men conform as much as women, when conformity is kept private when conformity is to be made known to the group, men conform less. GROSS et al (2000) suggest that this is consistent with the male "MACHO" image.