1.0<Tab/>SECTION A 1.1<Tab/>PRODUCT INFORMATION<Tab/> Original Brand Name of Product: Billabong International Product Class: Surf Brand Description: Created by two avid surfers, Billabong is a brand designed by surfers, for surfers. In 1973, Billabong offered little more than a small range of surf wear: mainly surfboards and board shorts. But today, Billabong is a brand that encompasses the Australian surf culture by …showed first 75 words of 4496 total…

…showed last 75 words of 4496 total…September 30, 2004, from http://www.theage.com.au/articles/2004/ 06/12/1086749947661.html?from=storylhs. Blackwell, D.R., Miniard, P.W. & Engel, J.F. 2001, Consumer Behaviour 9ED, Harcourt Inc., Florida. Defining Your Target 2004. Retrieved: October 4, 2004, from http://www.usg.com/contractors/defining_your_target.asp. Herman, S. 2004, 'A day at the beach', Global Cosmetic Industry, vol. 172, no. 8, pp. 53-54. Retrieved: October 13, 2004, from Proquest. Thomas, P. 2004, 'Behind the Label: Suncream', The Ecologist, vol. 34, no.6, Retrieved: October 13, 2004, from Proquest.