Case: Bayer ibuprofen Consumer behaviour # 1 what is Bayer aspirin's current product position? Bayer aspirin current product position is nonprescription analgesic pills. According to the text, in competition in the analgesics market, Bayer aspirin dominated the aspirin market for many years. In recent year, acetaminophen and ibuprofen-based pain relievers have taken over much of the market. By 1995, Bayer had less than 5% of the analgesics market. # 2 what are the benefits and risks..........this? Benefits Since Bayer has …showed first 75 words of 1063 total…

…showed last 75 words of 1063 total…belief structure. The pictures itself conveys cognitive as well as emotional meanings. Behavior component of an attitude Ad "Introducing new Bayer ibuprofen with more strength for fast pain relief. For free samples call 1-800 Bayer ibuprofen or visit our web sites. www.bayer-ibuprofin.com". This type of ad will induce people to purchase or consume the product while ensuring that the purchase will indeed be rewarding. This free samples are techniques for inducing trial behavior.