Consumer buying behavior
Title: Consumer buying behavior
Category: /Law & Government
Details: Words: 1397 | Pages: 5 (approximately 235 words/page)
Consumer buying behavior
Category: /Law & Government
Details: Words: 1397 | Pages: 5 (approximately 235 words/page)
Consumer Buying Behaviour
What influences consumers to purchase products or services? The consumer buying process is a complex matter as many internal and external factors have an impact on the buying decisions of the consumer.
When purchasing a product there several processes, which consumers go through. These will be discussed below.
1. Problem/Need Recognition
How do you decide you want to buy a particular product or service? It could be that your DVD player stops
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salt. Variety seeking buying behaviour is where the individual likes to shop around and experiment with different products. So an individual may shop around for different breakfast cereals because he/she wants variety in the mornings!
To summarise:
* There are five stages of consumer purchase behaviour
* Problem/Need Recognition
* Information search.
* Evaluation of purchases.
* Purchase decision.
* Post purchase behaviour.
* Culture has an impact on the company.
* Marketers should take into account Maslows hierarchy of needs.