The first understanding of "building in the voice of the customer" for the manufacturer, are you producing a product that the consumer feels satisfied with? Within so many products there are sometimes so many misunderstandings because the customer and the product development teams speak completely different languages. For example a customer may state they would like a car that is easy to start, this interpretation to the engineers is the production of a car that …showed first 75 words of 1525 total…

…showed last 75 words of 1525 total…House of Quality. Appendix 2 The Voice of the Customer Appendix 3 Counterpart Characteristics. Appendix 4 Relationship matrix. Appendix 5 Comparative Evaluation Appendix 6 Completed House of Quality. BIBLIOGRAPHY Evans, J. R (1993) The Management & Control of Quality; Lindsey 2nd edition Jankowicz, AD , (1991) 'Business research projects for students', Chapman Hall. The Good Study Guide.(1990) North ledge. Open University Laurie. J. Mullens (1993) Management and Organisation Behaviour. 3rd Edition. Pitman Publishers Sekaran, U. (1992) 'Research methods for business . 2nd Edition, John Wiley & Sons Inc.