Culture and it's impact on the business world.
Title: Culture and it's impact on the business world.
Category: /Law & Government
Details: Words: 1655 | Pages: 6 (approximately 235 words/page)
Culture and it's impact on the business world.
Category: /Law & Government
Details: Words: 1655 | Pages: 6 (approximately 235 words/page)
International Environment of Business (IB 2180)
Culture's influence, the market impact
Introduction
Culture consists of specific learned norms based on attitudes, values and beliefs which exist in every society. Attitudes and values differ from one country to another resulting in different cultural norms. Therefore, whether it be selling products or organizing, financing and managing its global operations, these differences will affect every firm operating on a global basis.
Impact
The cultural impact on international management is
showed first 75 words of 1655 total
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
Please login or register to access the full copy.
showed last 75 words of 1655 total
Strategy and Behavior. Boston: McGraw Hill (2003)
5.<Tab/>Kotabe, M. Helsen, K. Global Marketing Management. New York: Wiley (2001)
6.<Tab/>Neal, M. The culture factor: cross national management and the foreign venture. Basingstoke: Macmillan (2001)
7.<Tab/>Czinkota, M.R., Ronkainen, I.A. International Marketing. Fort Worth: Dryden Press (1990)
8.<Tab/>Keegan, W.J. Global Marketing Management. Upper Saddle River, N.J.: Prentice Hall (2002)