Table of Content EXECUTIVE SUMMARY<Tab/>2 1.<Tab/>Background<Tab/>3 2.<Tab/>Dollar General diagnosis<Tab/>4 a.<Tab/>Financial analysis<Tab/>4 b.<Tab/>Strengths and weaknesses analysis<Tab/>5 3.<Tab/>External Analysis<Tab/>7 a.&…showed first 75 words of 2618 total…

…showed last 75 words of 2618 total…The new CEO, David Perdue, which has no experience in retail industry, has to go on the expansion. But he has to face the problem of a harder competition. Indeed, the success of dollar stores attract big firm such as Wall-Mart and Kmart on this market. So where will he decide to open new stores? He will probably has to expand new stores in new states but he might not find a location without competitors.