Eastman Kodak was a company that pioneered the forefront of film technology, but in order for Kodak to remain a viable competitor in the film industry it had to change its business strategy. Entering the photography business as innovators of film and photography equipment, particularly a dry plate coating machine paten in 1879, Eastman was considered differentiators because other companies could not imitate their initial technology. Making their technology available to every one for an affordable …showed first 75 words of 909 total…

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