Ethic of Public Service and Marketing Orientation Introduction Within this essay I plan to define what the Ethic of Public service is and its influence as the Government attempt a marketing orientation within Local Government. The reason is to introduce a customer focus to try and solve the current problems (see Appendix 1). Donaldson describes business ethics as "the systematic study of moral (ethical) matters pertaining to business, industry or related activities, institutions or practices and …showed first 75 words of 2388 total…

…showed last 75 words of 2388 total…www.hm-treasury.gov.uk *Butler, Patrick 'The future of public services: the issue explained' 26/11/01 www.guardian.co.uk *House of Commons, Public Administration Select Committee: The Public Service Ethos 23/06/02 *Mullins, 1999, 5th edition Management and Organisational Behaviour Prentice Hall. GB *Rose and Lawton,1999, Public Services Management, Prentice Hall. GB *Saint, Tony 'Why won't they give me a job in the joke factory' The Mail on Sunday 30/11/03 *www.bbc.co.uk/news 'Blair pledges public service revamp' 30/12/01