A trade mark serves two ends: on the one hand it ensures the holder of the trade mark the goodwill associated with the marked product; on the other hand it informs the consumer that the product is of specific kind as opposed to a copy, 'enabling the consumer who acquired them to repeat the experience, if it proves to be positive, or to avoid it, if it proves to be negative, on the occasion of …showed first 75 words of 1258 total…

…showed last 75 words of 1258 total…Rights. [March 1999]. [online]. Available from: http://www.ladas.com/BULLETINS/1999/0399Bulletin/EU_IntlExhTMRights.html [cited 10.04.2006]. Harwood, Stephenson, 1999. Parallel Imports and the Exhaustion of rights. [1999]. [online]. Available from: http://www.shlegal.com/docs/parallelimports.pdf [cited: 02.04.06]. EMW Law, Use of third party trade marks: a general overview and in relation to metatags, [n.d.] [online]. Available from: http://www.emwlaw.com/index.php?id=124&user_publications_pi1%5BshowUid%5D=13&cHash=1, [cited 10 April 2006].