Extensive decision-making process - consumer behaviour: analyse the many elements of EKB's consumer decision model in relation to consumer behaviour.
Title: Extensive decision-making process - consumer behaviour: analyse the many elements of EKB's consumer decision model in relation to consumer behaviour.
Category: /Literature/Poetry
Details: Words: 5927 | Pages: 22 (approximately 235 words/page)
Extensive decision-making process - consumer behaviour: analyse the many elements of EKB's consumer decision model in relation to consumer behaviour.
Category: /Literature/Poetry
Details: Words: 5927 | Pages: 22 (approximately 235 words/page)
Table of Contents
i Executive Summary i
1 Introduction..............2
2 Analysis..........3
2.1 Need recognition...............3
2.1.1 Environmental influences.......3
2.1.2 Individual differences............4
2.1.3 Memory...........4
2.1.4 Situational influences........4
2.2 Pre-purchase search.........6
2.2.1 Internal Search.............6
2.2.2 External Search.............6
2.2.3 Exploratory Search............7
2.3 Information processing...........8
2.3.1 Exposure............8
2.3.2 Attention..............9
2.3.3 Interpretation.............9
2.3.4 Retention............9
2.4 Evaluation of alternatives...........10
2.4.1 Awareness, Evoked & Consideration Sets........10
2.4.2 Evaluative Criteria..........10
2.4.3 Decision Rules...............11
2.4.4 Perceptual Mapping...........11
2.4.5 Influences on the evaluation process.......12
2.5 Purchase............13
2.6 Post-purchase.........15
3 Conclusion and Recommendations..........17
4 References...........18
5 Appendices............19
1 Introduction
This report has been prepared to analyse the many elements of EKB's consumer decision model (…showed first 75 words of 5927 total…
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
Please login or register to access the full copy.
…showed last 75 words of 5927 total…amp;lt;Tab/>+/-
Bali <Tab/>+<Tab/>-<Tab/>+<Tab/>+/-
China <Tab/>-<Tab/>+ /-<Tab/>-<Tab/>-
The pluses and minuses indicate a consumer's attitude towards each feature of each destination
(Source: Sheth JN & Mittal B, 2004)