These days most young women in western society have grown up with feminism as a part of their lives. Younger women's priorities have changed and they can no longer relate to what they perceive feminism to be. Part of this is the way traditional feminists handle supposedly sexist or offensive images, particularly in advertising. Young women may now see this as over-reacting or unnecessary and prefer to express feminist ideas in alternative ways even if …showed first 75 words of 1543 total…

…showed last 75 words of 1543 total…to sway ad body' SMH.com http://old.smh.com.au/news/0011/30/text/business?.html 14.Apr. 2002 Lumby, C. (1997) 'Bad Girls: the media, sex and feminism in the '90's' N.S.W: Allen & Unwin NWMC (1996) 'Billboard Campaign February 1996' National Media Women's Centre http://www.nwmc.org.au/action/billboards/nswentries.htm 14 Apr. 2002 Romaine, S. (1999) 'Communicating Gender' London, New Jersey: Lawrence Erlbaum Associates Stewart, F. (2 Oct. 2001) 'Sexist ads don't bug young women' Age 14 Apr. 2000