1. Current Background Facing the increasing fierce competition, airlines make efforts to differentiate themselves from each other in order to obtain the maximum of market share. In some cases, Air New Zealand as a successful example has done a decent job with implementing some successful marketing strategies. Certainly, some potential opportunities and problems that company has ignored existing as well. After years of often ferocious competition, Air New Zealand was forced to form an alliance, and …showed first 75 words of 2273 total…

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