Executive Summary This report identifies and analyses four issues that have been implemented by Freedom Group Limited in their retail furniture stores to gain competitive advantage in the past, and recommends ways in which these issues may be used in the future to overcome environmental factors and continue to provide them with a competitive edge These issues are strategic alliances, corporate restructuring brand building and information technology. Each of these issues are intrinsically linked and …showed first 75 words of 5380 total…

…showed last 75 words of 5380 total…Big Lift for Furniture", The Adviser, 18th July, p.37 Robbins, P., (2001), "Hypermarket sell for $16 million", The Cairns Post, 24th August p.5 Salmons. R., (2001), "Freedom HitsYear High on Strong Profit", The Age, 17th May. P.3 Smith, S. (2001), "Freedom goes offshore; Steinhoff picks up manufacturing", Herald San. 18th July, p.52 Todd, M., (2001), "Freedom in five-year expansion", The Age. 30th October, p.34 Walker, K., (2001), "freedom goes shopping; Rejuvenated retailer has cash to spend", Herald Sun, 30th October, p.32