ADVERTISING: "Advertising is mass communication an advertiser pays for in order to convince a certain segment of the public to adopt ideas or take actions of benefit to the advertiser." History of advertising The first forms of advertising officially evolved with the coming of the outdoor display, which was usually, an eye-catching sign painted on the wall or at the side of a building. Further on, a very simple but effective form of advertising took …showed first 75 words of 6762 total…

…showed last 75 words of 6762 total…should be a regulatory body to oversee both public and private telecasting/broadcasting. This regulatory body may be set up to ensure adherence to the programmes/advertise-ment code and other stipulations. This body may develop an effective mechanism for public grievance redressal also. (Ministry of Information and Broadcasting 1997). Limitations and future scope Research based in Poona Different impacts all over Different opinions over different ages The media and other groups could have influenced the subjects