Getting to Yes: Negotiation Agreement without Giving In. (2nd Ed) Written by Roger Fisher, William Ury, and Bruce Patton.
Title: Getting to Yes: Negotiation Agreement without Giving In. (2nd Ed) Written by Roger Fisher, William Ury, and Bruce Patton.
Category: /Business & Economy/Management
Details: Words: 1330 | Pages: 5 (approximately 235 words/page)
Getting to Yes: Negotiation Agreement without Giving In. (2nd Ed) Written by Roger Fisher, William Ury, and Bruce Patton.
Category: /Business & Economy/Management
Details: Words: 1330 | Pages: 5 (approximately 235 words/page)
This book is about negotiations and is based on the Harvard Negotiation Project. This is written in APA format.
Getting to Yes: Negotiating Agreement Without Giving In
In cooperation, Roger Fisher, William Ury, and Bruce Patton authored the book, Getting to Yes: Negotiating Agreement Without Giving In, to educate readers on how to become better, more effective negotiators. They start with describing their four principles for effective negotiation: People, Interests, Options, and Criteria. In addition,
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to get what you want, without giving in, but also giving the other party what they want without them having to give in either. The authors have given the tools to prepare for negotiations, carry out the negotiation, and to overcome obstacles that may be encountered either before or during the negotiation.
References
Fisher, R., Ury, W., & Patton, B. (1991). Getting to yes: Negotiating agreement without giving in (2nd ed.). New York: Penguin Group.