Introduction The business that I have chosen to do my assignment is called BMW LTD; the company sells goods such as cars and motorbikes. BMW have many other branches in countries which sale exactly the same products. The History of BMW Automobiles The Two World Wars During World War I, BMW aircraft engines founded a tradition of excellence and reliability. It was Baron von Richthofen, the "Red Baron", who praised the BMW engines that powered …showed first 75 words of 11956 total…

…showed last 75 words of 11956 total…in taking responsibility for quality has implication for management structures, which have to be able to react quickly if a fault is found. When this happens, groups involving employees from all levels are pulled together to work on the problems. Quality is clearly linked to reliability and safety, where design innovation is developed and manufactured to consistent standards. This adherence enables the company to meet customers expectations and maintains its position in the market place.