Introduction The scope of this situation analysis will be to cover key issues and opportunities for the Hilton Hotels. The Four P's marketing strategy will be recommended, and discussed. The utilization and implementation of the SWOT analysis will be incorporated throughout the discussion. Information will be provided from the use of secondary resources for support of opportunities for the Hilton Hotels. During the early 1990's, the Hilton Hotels decided to move heavily into gambling. This …showed first 75 words of 2571 total…

…showed last 75 words of 2571 total…April 13, 2006, from EBSCO database. Hilton's Home Away From Home. Health Manpower Management, 20, 4(1994):15-16. Hilton Hotel's Corporation Annual Report (1998). Retrieved April 13, 2006 from <Tab/>www.hiltonhotelscorporationannulareport.com. Marh, M.V., Roegner, E.V. & Zwada, C.C. (2003). The Power of Pricing. McKinsey <Tab/>Quarterly, Issue 1, p 26-39, 14 p, 18 graphs, 2c. Star Trek The Experience (n.d.). Star Trek The Experience Overview. Retrieved April 13, 2006, from http://www.startrekexp.com.