1. Analyze the structure of the personal computer industry over the last ten years. How have the dynamics of the PC industry changed? 2. Has Steve Jobs solved the "problem"? What should Steve Jobs do today? 1. The majority of the general population may think that the PC industry arrived along with Bill Gate's "Windows" package and "Apple's" "I think, therefore iMac" statement, but in reality the modern computer age began in 1971, when Intel built the first microprocessor …showed first 75 words of 2732 total…

…showed last 75 words of 2732 total…of two high-volume OS in the world". If Steve Jobs can once again show the visionary brilliance that took him to becoming a billionaire by the age of 25 then there is no reason why Apple can't "print money". Bibliography www.pattosoft.com http://www.quickmba.com/strategy/porter.shtml www.geocities.com/franktau.html www.palm.com www.linux.com www.nngroup.com Harvard Business School. "Apple Computer 2002." Yoffie and Wang. March 2001. www.apple.com