Greengrocer.com.au has implemented e-commerce in their business through the internet services (AOL) in order to connect customers, suppliers, and partners. Consumers need to feel comfortable and confident with the online systems, from getting the information about the products, ordering, paying, tracking to receiving the products (Barnett and Alexander, 2003, cited in Kurnia and Schubert, 2004, pp. 1-18). In order to create that comfort and confidence, Greengrocer has adopted the following, 1. Offers a money back guarantee …showed first 75 words of 2019 total…

…showed last 75 words of 2019 total…the grocery industry and its manufacturing suppliers. <Tab/>Competitive advantage - to adopt e-commerce practices in order to stay competitive and to obtain competitive advantage of low cost. <Tab/>Customer relationship - greengrocer.com.au has developed a closer relationship with their customers over the internet than if they were doing business with them in person (http://www.ecommerce.treasury.gov.au/documents/AttractMoreCustomers.PDF, 2000).