After reading "Hunger as Ideology" by Susan Bordo, one can't help but realize that advertisements play a major in what and even how western cultures eat. In any commercial or magazine ad, it is clear as day that food is now seen as more than a basic means of survival. This became apparent to me when I observed a magazine ad for Dannon "Light 'n Fit" yogurt. The advertisement consists of a picture of a …showed first 75 words of 751 total…

…showed last 75 words of 751 total…is seen as the act of power over another. To be able to restrain oneself (eating little or nothing at all) shows that your restraining sex. A frail frame and lack of appetite for any woman suggests that also has a very small sexual appetite as well. And this is how women today want to be seen. Food cravings, like sex, "are a dirty shameful secret, to be indulged only when no one is looking" (165).