Introduction Integrated Marketing Communications (IMC) is defined as: "A management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation." (about.com, 2006) When a company selects and implements an IMC campaign, that company can focus all of its advertising and promotional efforts towards delivering the same united message and reaching …showed first 75 words of 1320 total…

…showed last 75 words of 1320 total…work with French companies as well following the same format. References: France. (2006, May 15). In Wikipedia, The Free Encyclopedia. Retrieved May 15, 2006, from: http://en.wikipedia.org/wiki/France Dana Gray, MS, APR. University of Phoenix, Tulsa Campus.March 7, 2006. DQ response. Susan Solomon | July 28, 2004. Brand Journalism: A Field Day for Web Marketers http://www.clickz.com/experts/design/cont_dev/article.php/3386231 France. (2006, June 5). Answers, Recent French Politics. Retrieved June 5, 2006, from: http://www.answers.com/topic/politics-of-france