Identify the significant changes taking place in today's business environment that are forcing management decision makers to rethink their views of Marketing Research.
Title: Identify the significant changes taking place in today's business environment that are forcing management decision makers to rethink their views of Marketing Research.
Category: /Social Sciences/Controversial Issues
Details: Words: 1063 | Pages: 4 (approximately 235 words/page)
Identify the significant changes taking place in today's business environment that are forcing management decision makers to rethink their views of Marketing Research.
Category: /Social Sciences/Controversial Issues
Details: Words: 1063 | Pages: 4 (approximately 235 words/page)
Desirably, marketing research can be classified or defined as the collection of any facts relevant to a marketing decision. But to be more specific and accurate to the definition, It can be defined that Marketing research is, "The systematic collection, analysis and interpretation of information relevant to marketing definitions", (Hague, Hague & Morgan, 2004 p.11). The word "marketing research" in today's business environment was not as trendy as it is now. There are a few …showed first 75 words of 1063 total…
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
Please login or register to access the full copy.
…showed last 75 words of 1063 total…as well as the ways which marketing can be introduced and accepted as a business philosophy.
REFERENCE:
Tim, D. & Malcolm, M 1995, 'The role of marketing past, present and future', vol. 1, Iss. 1, pp. 54. Retrieved April 7, 2006 from Proquest Database
Paul H., Nick H. & Carol-ann M. 2004.Market Research in Practice: A guide to the basics, Kogan Page, U.K.
Thomas L. F. 2000. The Lexus And The Olive Tree, Farrar, Straus Giroux, U.S.A