The Pest analysis examines the external environment and the global factors that may affect a business. This provides a quick representation of the external pressures facing a business, and their possible constraints on a business. The P.E.S.T factors are: Political Economical Social Technology Political: This is concerned with how political developments, regionally and internationally might affect a businesses strategy. This can include legislation, such as consumer laws, regulation and the government's view …showed first 75 words of 1517 total…

…showed last 75 words of 1517 total…could expand onto e-Bay and our products would sell for the price we would expect or more depending on the number of people who bid for our products. This would benefit us as we would make a lot of income however the money earned would be spent on what we owe for setting up a website or selling via e-Bay. However when more profit is earned it benefits the team as they receive higher dividends.