In 1996, director Peter Jackson embarked upon a seven year odyssey and one of the most demanding projects in movie history, bringing the hugely popular series of compelling novels 'The Lord of the Rings' written in the 1950's by JRR Tolkien, to the big screen. After years of careful and precise production planning, Jackson had before him the dual task of not only tempting a movie audience and creating a financially viable movie, but he also …showed first 75 words of 2776 total…

…showed last 75 words of 2776 total…office success and massive hype. The marketers applied their expertise to advertise 'The Lord of the Rings' trilogy, these include: trailers, the internet, posters, and public relations, which are all superb ways of creating hype and exposure. When combining these marketing strategies with a movie, which is a successful in its own right, it is inevitable that a movie of the stature as this trilogy will fulfil and exceed the expectations of its target audience.