There is no doubt that Sony has been successful and innovative. The company is extremely well known for being innovative and originating from a country that does not encourage that attribute. It is just one of the features which set it apart from its Japanese competitors in it's early stages. When you consider the innovations Sony has brought us, it is clearly apparent that it has a definite track record for being a highly innovative …showed first 75 words of 730 total…

…showed last 75 words of 730 total…idea or the vision comes from Sony. Paying attention to such things as customer reaction, the 3 creativities and organisational conditions very closely has been successful for the organisation and has provided them with all these innovations. Adherence to these allow one to evaluate Sony's track record and conclude they are and look to be highly innovatory. General information was taken from: Thompson, J.L. (1997). 'Strategic Management Awareness and Change' (3rd edition). Thomson International Business Press.