Introduction This article provides a primer on basic public relations and both internal and external communications strategy for wholesaler-distributors. We review key elements of an effective communications strategy and discuss best practices that can be used by both large and small distributors. The bottom line: All distributors should have a strategy to preserve investor, supplier, and employee confidence. Publicly traded distributors need to go farther and build a professional corporate communications department to deal with …showed first 75 words of 1804 total…

…showed last 75 words of 1804 total…or President, sound ethics supported with a good communications program are critical to ensuring your own credibility and are increasingly important components of maximizing your company's value. Credibility and reputation are assets no corporation should risk. Examine your communications strategy and practices closely and take swift actions to remedy trouble spots. The reputation you save could be your own. References Retrieved from the World Wide Web on July 18, 2004 http://www.mdm.com/stories/rye335.html