Jollibee Case 1. The fast food business is like any other industry; to make money one has to be efficient, flexible, and serviceable. Most importantly, it helps to have brand recognition. When customers enter a Jollibee, McDonald's, or Burger King, they do not want to wait long for their food. The time from when they get in line until they get their food has to be minimized. I know from my own experience that if I …showed first 75 words of 1737 total…

…showed last 75 words of 1737 total…popular. There is no reason to believe that we will not try Filipino food. While we are at it, let's not forget that Americans are supposedly fatter than ever. This is because many of us consume fast food, which is high in fat, very often. If someone builds a fast food restaurant, we will come. There is very little reason to believe that Jollibee cannot successfully enter the fast food market in the United States.